(This is an abridged version of a story that appears in the February issue of Marijuana Business Magazine.)

An increasing number of cannabis companies are directing their efforts at four-legged users.

And there’s more than a billion reasons for that trend.

U.S. pet owners spent more than $30 billion in 2016 on pet supplies, treatments and veterinary care, according to the American Pet Products Association, an industry group representing pet product manufacturers and importers.

Pet owners have been using cannabis products to treat their animals for years, primarily because CBD products deliver therapeutic value without intoxication.

“Pets are the perfect patients for CBD,”…

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